A surfer, a storyteller, and one very stubborn bonsai gardener

I grew up in Guadalajara, Mexico, and became a Scientific SCUBA Diver while I was still finishing my degree in Communications and Marketing. That's probably the clearest early sign of where I'd end up: some overlap between the ocean, conservation, and telling people why it matters.

My first real job took me to England, then quickly further than that. I spent months in Thailand, Sri Lanka, India, Nepal, and Cambodia documenting humanitarian work after the 2004 tsunami, an experience that shaped how I think about telling a community's story without speaking over it.

Almost all of my work since has been for organizations trying to do something hard and good: conservation groups, non-profits, communities pushing back against long odds. That's taken me on the ground to Hawaii, Puerto Rico, and Panama, and led projects reaching communities in Chile, the Galápagos, Palau, México, and Canada, even when I ran the work remotely from thousands of miles away.

I've built campaigns with Leonardo DiCaprio, Frans Lanting, and Laura Dern, and I've written and designed presentations delivered at the United Nations, the White House, the IUCN, and the Our Ocean Conference. But what I'm proudest of usually isn't the names. It's the work most people never hear about, the trust built with a community. A few of those stories are on the case studies page, if you want the real ones.

I still dive in and do the hands-on work myself, shooting photos, writing scripts, building the SEO strategy from scratch, not just directing other people to do it. That's mostly because I like it, and partly because I think you understand a strategy a lot better once you've had to execute it yourself.

Outside of all that: I surf at Pleasure Point, play basketball with more enthusiasm than skill, and keep a few bonsai trees alive against reasonable odds.

If you made it this far, you might as well see what any of this actually looks like.
The case studies are right here.