CLAUDIO URIBE
PORTFOLIO

I build communications infrastructure for organizations doing hard, good work

I've spent 18+ years building communications infrastructure for organizations working on environmental and social impact - conservation groups, non-profits, and the collectives in between.

My work has taken me from a tsunami relief documentation trip through Thailand and Sri Lanka early in my career, to co-developing Lenovo's "Work for Humankind" initiative on a remote island off the coast of Chile, to producing a film that now plays permanently at a wildlife refuge visitor center in Puerto Rico. Along the way, I've built campaigns with Frans Lanting, Leonardo DiCaprio, and Laura Dern - not as a name on a list, but as the person writing the scripts, building the sites, and making sure the work actually served the community behind it.

Outside of that, I surf at Pleasure Point, play basketball badly, and keep a few bonsai trees alive against the odds.

CASE STUDIES

Work for Humankind:
Bringing Lenovo to Robinson Crusoe Island

Lenovo asked Island Conservation to help recruit remote workers to Robinson Crusoe Island, Chile. I bridged communications with the Spanish-speaking mayor, personally interviewed all 60 finalists, and pushed Lenovo to fund a $100K infrastructure legacy. Result: 3.6B earned media impressions and a Shorty Award.

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Midway Albatross:
How a Single Instagram Post Became a $750K Campaign

A neighbor's offer to post once on Instagram became a full campaign I built to close a $1M funding gap for a Midway Atoll project. When momentum stalled, I launched "Adopt an Albatross," a $50 certificate tied to a real, tracked bird. Final total: $750K.

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Rebuilding Island Conservation,

One Unauthorized Website at a Time

Inherited a rigid, contractor-built WordPress site with no strategy behind it and an active misinformation campaign burying the CEO's name in search results. Built the replacement site and its surrounding ecosystem largely on my own time, then made the case to launch it. Buried the misinformation campaign within four months and grew annual visitors from 18,536 to 118,687 (540%) over five years.

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Lehua Island:

Fighting Misinformation with Radical Transparency

A restoration project on Lehua Island, Hawaii became a target for local misinformation and conspiracy theories. I built a transparency hub with public permits and science before the crisis hit, then fought false claims with sustained factual content until they dropped out of search results. A detractor later said on national radio we had "a multiple million dollar marketing machine." It was one person.

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